Privacy Policy

1. Introduction

AddedCare Ltd ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, and protect your information when you use our care services or visit our website.

2. Information We Collect

Personal Information

We may collect the following types of personal information:

• Name, address, and contact details
• Date of birth and medical information
• Care needs and preferences
• Emergency contact information
• Payment and billing information

Website Information

When you visit our website, we may collect:

• IP address and browser information
• Pages visited and time spent on site
• Cookies and similar technologies

3. How We Use Your Information

We use your personal information to:

• Provide and manage care services
• Create personalized care plans
• Communicate with you about your care
• Process payments and billing
• Comply with legal and regulatory requirements
• Improve our services

4. Legal Basis for Processing

We process your personal information based on:

• Contract performance (providing care services)
• Legitimate interests (service improvement)
• Legal obligations (regulatory compliance)
• Consent (where required)

5. Information Sharing

We may share your information with:

• Our trained carers (only information necessary for care provision)
• Healthcare professionals (with your consent)
• Family members (as authorized)
• Legal authorities (when required by law)

We do not sell your personal information to third parties.

6. Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes:

• Secure data storage systems
• Access controls and authentication
• Regular security assessments
• Staff training on data protection

7. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Care records are typically retained for 7 years after the end of service provision.

8. Your Rights

Under data protection law, you have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your information
• Restrict processing of your information
• Data portability
• Object to processing

9. Cookies

Our website uses cookies to improve your experience. For detailed information about our use of cookies, please see our Cookie Policy.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on our website and communicated to clients as appropriate.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

📞 Phone: 0121 238 3121
📧 Email: info@addedcare.co.uk
📍 Address: Birmingham, Sutton Coldfield